Fun!
January 11, 2012
2011 in review
January 2, 2012
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 1,500 times in 2011. If it were a cable car, it would take about 25 trips to carry that many people.
2011 Blogging – My Annual Report
January 2, 2012
http://looksinteractive.wordpress.com/2011/annual-report/
new Google Analytics Features that must be used
December 4, 2011
http://mashable.com/2011/11/30/google-analytics-new-features/?utm_source=bronto&utm_medium=email&utm_term=10+New+Google+Analytics+Features+You+Need+to+Start+Using&utm_content=Moz+Top+10+-+December+2011%2C+Issue+1&utm_campaign=Moz+Top+10+-+December+%231
How would you like cookies with your FaceBook?
November 18, 2011
http://www.smh.com.au/technology/technology-news/facebook-reveals-its-usertracking-secrets-20111118-1nlv0.html
Agency anatomy
November 17, 2011
http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/
Timing in blogging and social media – key takeaways
October 26, 2011
I just like the term ‘key takeaway’.
some info-grahics about social media
http://designbeep.com/2011/10/25/the-importance-of-timing-in-blogginge-mail-marketing-and-social-media-5-infographics/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+designbeep%2FGSai+%28DesignBeep%29
Slingshot Study Shows Google SERP Superiority
October 21, 2011
Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled “A Tale of Two Studies: Establishing Google & Bing Click-Through Rates.”
As the title indicates, the primary purpose of the study was to look at the differences in CTRs between the two major U.S. search engines, industry-leader Google and the Microsoft-owned Bing, and how they can help quantify return on investment (ROI) from SEO campaigns.
Since the company sees organic CTR on search engines as one of the best metrics for measuring user engagement, and since Google and Bing are host to approximately 95% of all search engine inquiries, this study was meant to provide a perspective on just how valuable a page one ranking can be on either site.
Some of the hard data presented in the white paper includes:
- Google SERPs showed an observed CTR of 18.2 percent for number one rankings and 10.05 percent for number two rankings.
- Bing SERPs showed an observed CTR of 9.66 percent for number one rankings and 5.51 percent for number two rankings.
- The total average CTR for first page organic search results on Google is 52.32 percent.
- The total average CTR for first page organic search results on Bing is 26.32 percent.
- Each month, about 117 million searches in Bing are for the term “google.” (Hint: that’s not a great sign of user loyalty.)
The evidence clearly shows that users are far more trusting of Google’s search results
Optimising FaceBook – now its getting really hard
October 5, 2011
http://ads.ak.facebook.com/ads/FacebookAds/Optimize%20Pages%20for%20Search-SEO.pdf
You can create a formula that works for search engine optimisation but what is going to happen with Google’s + 1 ?
User’s search will be reordered. A brand’s page rank will be subject to community management.
Google + wanted me to be friends with “The Oatmeal”
September 23, 2011
I heard about Google + coming out of beta and thought I would register.
When registering Google + asks you to add friends, and as yet it appears I dont have any (boo hoo) so it made some suggestions from cartoons and celebrities.
Including one called Oatmeal .. which ….
Just proves how important it is to first in the market. FaceBook is way ahead.
