LooksInteractive's Blog

Fun!

looksinteractive — Tue, 10 Jan 2012 21:54:10 +0000

2011 in review

looksinteractive — Sun, 01 Jan 2012 21:54:58 +0000

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 1,500 times in 2011. If it were a cable car, it would take about 25 trips to carry that many people.

Click here to see the complete report.

2011 Blogging – My Annual Report

looksinteractive — Sun, 01 Jan 2012 21:44:33 +0000

http://looksinteractive.wordpress.com/2011/annual-report/

new Google Analytics Features that must be used

looksinteractive — Sat, 03 Dec 2011 16:17:16 +0000

http://mashable.com/2011/11/30/google-analytics-new-features/?utm_source=bronto&utm_medium=email&utm_term=10+New+Google+Analytics+Features+You+Need+to+Start+Using&utm_content=Moz+Top+10+-+December+2011%2C+Issue+1&utm_campaign=Moz+Top+10+-+December+%231

How would you like cookies with your FaceBook?

looksinteractive — Fri, 18 Nov 2011 12:29:17 +0000

http://www.smh.com.au/technology/technology-news/facebook-reveals-its-usertracking-secrets-20111118-1nlv0.html

Agency anatomy

looksinteractive — Thu, 17 Nov 2011 13:34:59 +0000

http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/

Timing in blogging and social media – key takeaways

looksinteractive — Wed, 26 Oct 2011 11:55:27 +0000

I just like the term ‘key takeaway’.

some info-grahics about social media

http://designbeep.com/2011/10/25/the-importance-of-timing-in-blogginge-mail-marketing-and-social-media-5-infographics/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+designbeep%2FGSai+%28DesignBeep%29

Slingshot Study Shows Google SERP Superiority

looksinteractive — Fri, 21 Oct 2011 10:44:45 +0000

Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled “A Tale of Two Studies: Establishing Google & Bing Click-Through Rates.”

As the title indicates, the primary purpose of the study was to look at the differences in CTRs between the two major U.S. search engines, industry-leader Google and the Microsoft-owned Bing, and how they can help quantify return on investment (ROI) from SEO campaigns.

Since the company sees organic CTR on search engines as one of the best metrics for measuring user engagement, and since Google and Bing are host to approximately 95% of all search engine inquiries, this study was meant to provide a perspective on just how valuable a page one ranking can be on either site.

Some of the hard data presented in the white paper includes:

- Google SERPs showed an observed CTR of 18.2 percent for number one rankings and 10.05 percent for number two rankings.

- Bing SERPs showed an observed CTR of 9.66 percent for number one rankings and 5.51 percent for number two rankings.

- The total average CTR for first page organic search results on Google is 52.32 percent.

- The total average CTR for first page organic search results on Bing is 26.32 percent.

- Each month, about 117 million searches in Bing are for the term “google.” (Hint: that’s not a great sign of user loyalty.)

The evidence clearly shows that users are far more trusting of Google’s search results

Optimising FaceBook – now its getting really hard

looksinteractive — Wed, 05 Oct 2011 13:26:32 +0000

http://ads.ak.facebook.com/ads/FacebookAds/Optimize%20Pages%20for%20Search-SEO.pdf

You can create a formula that works for search engine optimisation but what is going to happen with Google’s + 1 ?

User’s search will be reordered. A brand’s page rank will be subject to community management.

Google + wanted me to be friends with “The Oatmeal”

looksinteractive — Thu, 22 Sep 2011 20:22:48 +0000

I heard about Google + coming out of beta and thought I would register.

When registering Google + asks you to add friends, and as yet it appears I dont have any (boo hoo) so it made some suggestions from cartoons and celebrities.

Including one called Oatmeal .. which ….

Just proves how important it is to first in the market. FaceBook is way ahead.