Cannes Lions International Festival of Creativity – Lions +
February 9, 2011
Nice finds and thoughts
February 28, 2010
thats what I like, thats been my approach to this blog. And I came across one thats kind of like that, although I dont like all of his postings. Linowski talks about fluidIA and has some good diagramitical representations that I like, but on the whole its allot of explanation of something a a topic that is quite simple. New agile designs for mainly for rich user interfaces should be fluid, and he gives some good keywords as to how a user approaches a site. Good design matched with the consumption decision(s) carried by a user on a site should create a non-interrupted – fluid – mouse clicks all the way to the completion of the transaction.
Fame has been cheapened – duh!
February 8, 2010
In a long article on ATV 10 news today, they must be short of news at the moment, Hitwize claimed there are now over 1200 celebrity blogs. It went onto say how news operations like Tmz have created a whole news operation with no publishing cycle and I suppose no definition of the day. And with that the old civilized studio publicists have lost control of who gets the story first and importantly who knows the truth in complicated circumstances. Its come down to making fun of Hollywood, photographers trying to catch a train wreck and that fun sells best?
good seo articles on SmashingMagazine
How are Google Adwords ads ranked?
January 19, 2010
Ads are ranked higher by Quality Score (read relevance) and Cost Per Click.
A high Quality Score is given to key words that trigger an ad higher in the ranking order and has lower CPC, hence a higher Quality Score.
In my reading Google does say it is trying to please the advertisers, users, publishers and Google itself. It uses this way of thinking, the Quality Score, to place ads with a higher quality score above naturally searched terms. For an Internet Marketing Consultant to be doing hes job Adword Ads using Google Search should be ranked between 3 and 6 in search position.
Adrank is calculated = CPC bid * Quality Score
A little too sci-fi but this calls for the end of newspapers…again
December 30, 2009
happy new year everyone.
this is too far fetched but it is ok too look at.
http://tinyurl.com/end-of-newspapers-again
does anyone think it to be true? Comments please.
7pm shows maturity
November 28, 2009
Last night I went and had a good time at the 7pm Project down at Channel 10. It reminded me of when I was there when we talked about why the news was on at 6pm and I said it wasnt for us. That was when I worked at AIS Media and the news was for women with children. And it still is, at the show, the person who won the most trivia questions, (and the most movie tickets), was a housewife. There was the target market in real life. The show was good. Money, royalty, devils and interesting things made it go. Jeffery Eddelston’s wife to be was there. Now theres an interesting business; media creation: thats worth money and to quote Simon “she’s got pull”. Thingame bob was promoting her book and doing well. Hubby was there with the wrong man (doubt). And my friend didnt go. And it was nice to see another nice guy at the show. So the 7pm Project has matured over ten years from working mothers to young adults who are now 40 years old. Good news.
Twitter posts can now be searched on Google.
November 9, 2009
Twitter has just done a deal with Google to allow tweets to be searched for. It could be good for interactive events, games and competitive markets where price can be announced and searched for spontaneously. Think Christmas Sales for retailers. The industry is expecting this to have massive implications.
http://preview.tinyurl.com/Googe-Twitter
Internet marketing in 2010
November 2, 2009
My predictions for 2010 come from reading internet marketing websites and watching tv. I will pass on my references if asked, but it has taken me time and trouble to get these good resources and I just dont want to hand them to the industry as a gift.
I think that a big player in social media is going make us see the true value of social media activity, (I reckon I can start to see it with my article about Lance Armstong). Right now the value of passed-along-social-media impressions,we buy allot of it as cpm’s and track allot of it with tradtional digital measures, but one of the big companies is going to tell us the value of a social media impression definitively, that is, by how much greater social media impression by X amount will be greater than a tvc. Implications: Facebook, Twitter, YouTube and the Long Tail.
Social media will be used more as a way to create and extend a brands reach as a marketing initiative. This wont be a company wide strategy, people will not actively have strategies to promote conversations but will use social media as a way to allow the company to keep up with the conversation as it continues. This will be with the company or not; and best be a part of it. Companies will not have active strategy to pursue.
Mobile applications will grow, and applications will be allot more socially aware. And by that I mean, how the applications are best to download. Socally aware and linking iTunes 9 has links into Facebook and Twitter.
There will much more of an emphasis on the push marketing side of things. And less emphasis on official websites. More emphasis will be on pushing out the message or brand messaging, brand experiences in communicating to target audiences.
The consumption of news and newspaper sites and how that is consumed will change dramatically. (see previous blogs).
The knowledge and resources of the video story telling (tv) guys will become more and more valued for creating video for the web.
