Agency anatomy

November 17, 2011



but this is really good reading, the new magazine by Google UK.  Really good advertising reading.


Micro blogging has speedy networking potential.   Businesses focussing on their social media strategy can accurately target their market.  Twitter has the benefit of being able to tweet without having to field a zillion emails or nurse a profile.  You can fling and not receive.

The number of followers on Twitter can be staggering allowing businesses to run efficietent marketing. Dell Outlet has 1.5 million followers.

FB is the site of choice where consumers give you continuous feedback.  Clinique uses it for personal recommendations.  Users seek information as to how to use cosmetics and word of mouth multiplied.

Consumers can talk back so continuously updating your site is essential.  #, @ and RT Tweets.

ABC News 24 – today Monday, March 21, 2011. (11.30am?)  Twitter is 5 years old, and 200 million users, 140 tweets per day.

Luke Hayes FB Marketer  Crust Pizzas run a Twitter Competition on Fridays.  Micheal Logos.

Cannes Lions International Festival of Creativity – Lions +.

Hyper targeting is the next stage in specifically profiling/selecting who YOU want to see your advertisement.  For many years now, companies have been able to utilize advertising platforms such as Google, whereby you can select that you would only like your advert for your business to be seen related to keywords or location.  Now Hyper Targeted campaigns expand on this, enabling the adverts you place online to be a strategic and as targeted as possible.

Facebook is a prime example of Hyper targeting advertising.  Using their ever-expanding network of regular users, you are able to select not only the area in which your targeted audience live but also by their behavioral habits such as age, what their interests are and even down to a users relationship status – so if you are a start up flowers company you could have your advert show up to anybody who has gone from being ‘Single’ to ‘In a Relationship’.

Facebook will walk you through how to Hyper Target your advertising.

Firstly, select whether you want to promote your website address (if you do then be as specific as possible and remember you can direct potential customers a specific page on your website) or you can drive them to a Facebook Fan Page, Event or even a group.


http://ae.linkedin.com/in/paulparsonsdigitall http://www.opt4digital.com

Online privacy matters.

December 31, 2010

Understanding how online advertising works or how is our online privacy protected are some of the topics dissected in this SaulBass-style site called Privacy Matters, launched by IAB.

go see      http://www.iab.net/privacymatters/

Google has announced an update where you hover the mouse pointer over a link and a pop-up will see a preview in the page.  What is important is to have
key words prominent on the landing page to be seen in this preview.  Google, Bing and Yahoo have made advancements towards including social web included in the search.  Consumers are believed to want a mix of high performance Web and one with social signals built in.

news on Google

October 9, 2010

The Google Adwords Keyword Tool is now largely useless. Google announced at SMX that the tool will now only provide keywords that Google deems commercial. Read that as “profitable.”.

Real-time search is blowing up. Remember the Google “Caffeine” update? That was all about indexing the web and returning results as fast as possible. One speaker reported having a blog post indexed and ranking within one minute of publishing. On top of that, Twitter is geared up to process your queries as fast as you can enter them. Twitter can process 12,000 queries per second right now. Simple math makes that 1 billion queries a day.

Google has 97% of the mobile browser search traffic.   55% of queries are 3+ words and 20% of those are new queries         T. Friesen SMX East, New Yourk