September 4, 2011

Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results.


but this is really good reading, the new magazine by Google UK.  Really good advertising reading.

A good start into realising cross channel gains using display and search to improve CPC.  Only for big campaign strategies building up to tv.

read on ..  here

and this thing about Google pitching a cross media dashboard – does anyone know anything about this ? ?

and tell me what you think of this site, why you came, and how you got there. There are all these visitors coming and I am wondering what on earth they doing coming to my blog!???  Its really weird, like someone is perving on me.

You are searching for an online marketing consultant who can tell you what to do with your business.   You go to and select the radio button that applies the search only to Australia and you key in “online advertising”.  Google comes up with a page and on it are two sections.  In the middle is the natural or organic search section and on the top and on the right is the paid Google Awords Advertising Section.  (I dont think people realise that the first few on the top are paid for,  myself).

Now, I am competiting in this market, and my opponent pays the Maximum cost per click CPC for the key word / phrase “online advertising”, and I can see from my Adwords Keyword is $ 0.20 and their CTR is 5%  -> their position value is 1 and is great.

I like Google, it does seem to be very close to a perfect market, which is something we learnt about in our Economics degree.  Google has something called a Discounter Function, which seems to be  just part of the bidding process, (god.. Americanisms).  This algorithm places the next bid at $ 0.21 for each click through using the keywords “online advertising”, so my ads ranking will be placed on promotion over my opponents.