link to Stewart Media video on Google’s new Privacy Notice





Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled “A Tale of Two Studies: Establishing Google & Bing Click-Through Rates.”

As the title indicates, the primary purpose of the study was to look at the differences in CTRs between the two major U.S. search engines, industry-leader Google and the Microsoft-owned Bing, and how they can help quantify return on investment (ROI) from SEO campaigns.

Since the company sees organic CTR on search engines as one of the best metrics for measuring user engagement, and since Google and Bing are host to approximately 95% of all search engine inquiries, this study was meant to provide a perspective on just how valuable a page one ranking can be on either site.

Some of the hard data presented in the white paper includes:

– Google SERPs showed an observed CTR of 18.2 percent for number one rankings and 10.05 percent for number two rankings.

– Bing SERPs showed an observed CTR of 9.66 percent for number one rankings and 5.51 percent for number two rankings.

– The total average CTR for first page organic search results on Google is 52.32 percent.

– The total average CTR for first page organic search results on Bing is 26.32 percent.

– Each month, about 117 million searches in Bing are for the term “google.” (Hint: that’s not a great sign of user loyalty.)

The evidence clearly shows that users are far more trusting of Google’s search results


September 4, 2011

Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results.

Search Ads Pause

but this is really good reading, the new magazine by Google UK.  Really good advertising reading.

Teens live on their mobile devices.

Research firm find teens don’t use email as much anymore.

Teens don’t knowingly opt in to any emails from companies.


news on Google

October 9, 2010

The Google Adwords Keyword Tool is now largely useless. Google announced at SMX that the tool will now only provide keywords that Google deems commercial. Read that as “profitable.”.

Real-time search is blowing up. Remember the Google “Caffeine” update? That was all about indexing the web and returning results as fast as possible. One speaker reported having a blog post indexed and ranking within one minute of publishing. On top of that, Twitter is geared up to process your queries as fast as you can enter them. Twitter can process 12,000 queries per second right now. Simple math makes that 1 billion queries a day.

Google has 97% of the mobile browser search traffic.   55% of queries are 3+ words and 20% of those are new queries         T. Friesen SMX East, New Yourk


just a quick post about Google, where you can target your search to eliminate words to get a Great Search using the minus sign with key words.

Pay per call Ads

May 12, 2010

one for my reference