tv – news used to promote

December 17, 2010

the tv stations are using news programmes as the vehicle to promote themselves.  Ten is doing it 1 1/2 hours next year.  So the 10 Network has its “lead” station, Channel Ten, and enough content to segment itself to 11 and 1HD.

Interesting that they use news to promote themselves, and I knew Jamie Packer had an interest in this, but I heard he was unsure about using News this way, and was only
interested in the AFL rights.