September 4, 2011

Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results.


Google has announced an update where you hover the mouse pointer over a link and a pop-up will see a preview in the page.  What is important is to have
key words prominent on the landing page to be seen in this preview.  Google, Bing and Yahoo have made advancements towards including social web included in the search.  Consumers are believed to want a mix of high performance Web and one with social signals built in.

the great typo hunt

October 12, 2010

I dont want to be totally boring here in my blog, I like fun things, and after my contribution to Melbourne’s Grafitti, I saw this article on these two nerds who

went around America fixing typos on signage.  Good fun if you ask me, shh, but still really nerdy 😉

All you graphic designers join the hunt @



You are searching for an online marketing consultant who can tell you what to do with your business.   You go to and select the radio button that applies the search only to Australia and you key in “online advertising”.  Google comes up with a page and on it are two sections.  In the middle is the natural or organic search section and on the top and on the right is the paid Google Awords Advertising Section.  (I dont think people realise that the first few on the top are paid for,  myself).

Now, I am competiting in this market, and my opponent pays the Maximum cost per click CPC for the key word / phrase “online advertising”, and I can see from my Adwords Keyword is $ 0.20 and their CTR is 5%  -> their position value is 1 and is great.

I like Google, it does seem to be very close to a perfect market, which is something we learnt about in our Economics degree.  Google has something called a Discounter Function, which seems to be  just part of the bidding process, (god.. Americanisms).  This algorithm places the next bid at $ 0.21 for each click through using the keywords “online advertising”, so my ads ranking will be placed on promotion over my opponents.

I dont know how I found this

November 19, 2009

there is a new advertising technology on the way called Outbrain, and it seems like a really good idea, because it is connected to blogs’ comments, and that can link you related “what I call technologies”. Other’s blog’s and sites. It is still a first-in is probably the highest payer, but it is still getting to greater access to information.  A very good technology.