A good start into realising cross channel gains using display and search to improve CPC.  Only for big campaign strategies building up to tv.

read on ..  here

and this thing about Google pitching a cross media dashboard – does anyone know anything about this ? ?

I dont know how I found this

November 19, 2009

there is a new advertising technology on the way called Outbrain, and it seems like a really good idea, because it is connected to blogs’ comments, and that can link you related “what I call technologies”. Other’s blog’s and sites. It is still a first-in is probably the highest payer, but it is still getting to greater access to information.  A very good technology.