had to say why most of the headlines didnt say much about James Packer’s families retirement from the media with a One Billion dollar deal with Rupert’s News Corp.  And The Age’s having to succome to the tabloid sheet size along with its staff and nearly new Tullamarine Print Press and the downsize of the Sydney and Brissie and Adelaide Papers.  Funny how Gina Rienhart is buying all Fairfax but unable to buy the PWA.

link to Stewart Media video on Google’s new Privacy Notice

 

 

WordPress

https://looksinteractive.wordpress.com/2011/annual-report/

http://www.smh.com.au/technology/technology-news/facebook-reveals-its-usertracking-secrets-20111118-1nlv0.html

Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled “A Tale of Two Studies: Establishing Google & Bing Click-Through Rates.”

As the title indicates, the primary purpose of the study was to look at the differences in CTRs between the two major U.S. search engines, industry-leader Google and the Microsoft-owned Bing, and how they can help quantify return on investment (ROI) from SEO campaigns.

Since the company sees organic CTR on search engines as one of the best metrics for measuring user engagement, and since Google and Bing are host to approximately 95% of all search engine inquiries, this study was meant to provide a perspective on just how valuable a page one ranking can be on either site.

Some of the hard data presented in the white paper includes:

– Google SERPs showed an observed CTR of 18.2 percent for number one rankings and 10.05 percent for number two rankings.

– Bing SERPs showed an observed CTR of 9.66 percent for number one rankings and 5.51 percent for number two rankings.

– The total average CTR for first page organic search results on Google is 52.32 percent.

– The total average CTR for first page organic search results on Bing is 26.32 percent.

– Each month, about 117 million searches in Bing are for the term “google.” (Hint: that’s not a great sign of user loyalty.)

The evidence clearly shows that users are far more trusting of Google’s search results

I heard about Google + coming out of beta and thought I would  register.

When registering Google + asks you to add friends, and as yet it appears I dont have any (boo hoo) so it made some suggestions from cartoons and celebrities.

Including one called Oatmeal .. which ….

Just proves how important it is to first in the market.  FaceBook is way ahead.

Adwords

September 4, 2011

Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results.

Search Ads Pause

Google+

July 5, 2011

Facebook is about to add video, which is excellent, and a competitor has come up with a similar product and Google has done it.