A good start into realising cross channel gains using display and search to improve CPC.  Only for big campaign strategies building up to tv.

read on ..  here  http://tinyurl.com/media-strategy

and this thing about Google pitching a cross media dashboard – does anyone know anything about this ? ?
http://searchengineland.com/google-pitches-media-buying-dashboard-to-skeptical-ad-agencies-13536

http://shoorayner.wordpress.com/2010/04/09/how-to-draw-a-kangaroo-drawing-school/