A new online web 3.0 targeted ad service has been launched.  Struk was launched with supporters including Starcomm and OMD.  The Revolution Magazine article can be found here:  http://tinyurl.com/struq

It is a real-time ad targeting, where search keywords are tied to meta data and ad key codes.  In the article by Dan Leahul, “Early tests have yielded a sixfold increase in click-through rate for advertisers, the company (Struck) said, with eight times as many click-based conversions”.