FACEBOOK VS GOOGLE

https://looksinteractive.wordpress.com/2011/annual-report/

http://www.smh.com.au/technology/technology-news/facebook-reveals-its-usertracking-secrets-20111118-1nlv0.html

Agency anatomy

November 17, 2011

http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/infographic

I just like the term ‘key takeaway’.

some info-grahics about social media

http://designbeep.com/2011/10/25/the-importance-of-timing-in-blogginge-mail-marketing-and-social-media-5-infographics/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+designbeep%2FGSai+%28DesignBeep%29

Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled “A Tale of Two Studies: Establishing Google & Bing Click-Through Rates.”

As the title indicates, the primary purpose of the study was to look at the differences in CTRs between the two major U.S. search engines, industry-leader Google and the Microsoft-owned Bing, and how they can help quantify return on investment (ROI) from SEO campaigns.

Since the company sees organic CTR on search engines as one of the best metrics for measuring user engagement, and since Google and Bing are host to approximately 95% of all search engine inquiries, this study was meant to provide a perspective on just how valuable a page one ranking can be on either site.

Some of the hard data presented in the white paper includes:

– Google SERPs showed an observed CTR of 18.2 percent for number one rankings and 10.05 percent for number two rankings.

– Bing SERPs showed an observed CTR of 9.66 percent for number one rankings and 5.51 percent for number two rankings.

– The total average CTR for first page organic search results on Google is 52.32 percent.

– The total average CTR for first page organic search results on Bing is 26.32 percent.

– Each month, about 117 million searches in Bing are for the term “google.” (Hint: that’s not a great sign of user loyalty.)

The evidence clearly shows that users are far more trusting of Google’s search results

http://ads.ak.facebook.com/ads/FacebookAds/Optimize%20Pages%20for%20Search-SEO.pdf

You can create a formula that works for search engine optimisation but what is going to happen with Google’s + 1 ?

User’s search will be reordered.  A brand’s page rank will be subject to community management.

I heard about Google + coming out of beta and thought I would  register.

When registering Google + asks you to add friends, and as yet it appears I dont have any (boo hoo) so it made some suggestions from cartoons and celebrities.

Including one called Oatmeal .. which ….

Just proves how important it is to first in the market.  FaceBook is way ahead.

Turn away from tv

September 18, 2011

Im beginning to see allot more of tv, am I getting older?,  but the bad stories are promoting bad news and bad ideas.

 

pity, as me, as a media buyer, its not attracting the positive meaning that I would chose.

hope you understand, but, socially I am leaving tv behind now.

Hi HowardAlex

July 25, 2011

China’s answer to FaceBook, (as it is banned you know), is Www.Weibo.com

 

Hi HowardAlex, I didnt know I was “HowardAlex”  har hardy har har